Hello, We are Mooch. Handcrafting since 2015

In 2015, Mooch embarked on its journey with a simple yet profound mission: to blend quirky designs with handcrafted products, offering customers something truly special.

It all began with a young man's passion to make something that fed his creativity. Shubham, the brain behind Mooch, started by designing diaries as a way to express himself. To his surprise, his quirky diaries became a hit among his friends. When he moved to Italy for further studies, Shubham didn't stop. He continued to craft notebooks that enchanted his classmates, even taking orders and importing them to fund his education.

When he returned home to India, he knew he had to keep doing what he loved. That's how Mooch was born. Today, Mooch is known all over for its unique stuff. What makes Mooch so awesome? It's all about founder's story – a tale of following your heart, working hard, and making something truly special.


Shubham is a designer, traveler, entrepreneur and a spiritual seeker. He studied product design at Nuova Accademia di Belle Arte, Milano, Italy. He likes to say, “I’m a product designer by profession but an artist by experience.” When he’s not busy in the studio, he likes to give his creativity an outlet through photography and poetry. After multiple stints in different creative roles exploring graphic design as well as interior design, Shubham felt the urge to do something of his own. This entrepreneurial spirit combined with his love of stationery gave birth to Mooch.

Mooch Team members

Vidhi Shah
Brand Manager
Vidhi is an exemplary role model for all her colleagues at Mooch. She was unafraid to embrace the opportunity to get on board with Mooch.She champions the idea of high integrity with all the tasks she undertakes and is a person who has positively helped transform many of her colleagues with the contagiously positive passion.
Manasvi Kelambekar
Studio Manager & Artisan
Manasvi is the backbone of craft and packaging line at Mooch. She isn’t an atypical industry professional who always had experience in this line of business. She is someone who took the challenge head on when she got the opportunity. She joined us in the year 2018 and craftsman.In the past 4 years of association she has contributed to the growth of Mooch to Mooch every step of the way and the story continues…
Shahid Khatri
Senior Graphic Designer
Shahid is a graphic designer who is certified by ‘MAC’ a renowned designing institute. His journey with Mooch has been that of predestined apprentice. Shahid in all his previous professional journeys often stumbled upon the name of ‘Mooch’ and it’s founder Shubham Singhania and for the longest time awaited the day he would get to be a part of this organization that he had heard all about during his professional career.Shahid’s goal is to continue growing with the organization and intends to offer extended support in the long term goals.
Nehal Nagda
Sales & Marketing Manager
Nehal is a seasoned Sales and Marketing Manager with a proven track record of driving business growth. Leveraging strategic planning and effective communication, she excels in developing and executing result-oriented sales and marketing initiatives. She ensures that we elevate your brand and exceed your business goals. Nehal is a sincere and lively individual, embracing life with enthusiasm and authenticity. With a passion for connecting with others, she brings positive energy and genuine interactions to every conversation and experience here at Mooch.
Ajay Vishwakarma
VFX/Motion Artist
Ajay Vishwakarma is a skilled VFX graphic artist specializing in bringing visual magic to our projects. With a keen eye for detail and a commitment to excellence, he transforms ideas into captivating visuals that elevate businesses to new heights. He brings vision to life through the power of dynamic and immersive visual effects. Ajay is a hardworking and talented individual committed to delivering excellence in every endeavor. With a passion for continuous improvement and a knack for creativity, he thrives on challenges and contributes his best to achieve remarkable results.

5000+ Diaries Customized

More than 5000 customers have etched their own designs on our handcrafted diaries.

100+ Artist Collaborations

Since our inception we have collaborated with more than 100 artists.

45000 strong community

We have grown to have a following of 45 thousand people on Instagram.

50+ Corporate Clients

More than 50 businesses have trusted us for their gifting needs.