OUR JOURNEY
In 2015, Mooch embarked on its journey with a simple yet profound mission: to blend quirky designs with handcrafted products, offering customers something truly special.
It all began with a young man's passion to make something that fed his creativity. Shubham, the brain behind Mooch, started by designing diaries as a way to express himself. To his surprise, his quirky diaries became a hit among his friends. When he moved to Italy for further studies, Shubham didn't stop. He continued to craft notebooks that enchanted his classmates, even taking orders and importing them to fund his education.
When he returned home to India, he knew he had to keep doing what he loved. That's how Mooch was born. Today, Mooch is known all over for its unique stuff. What makes Mooch so awesome? It's all about the founder's story – a tale of following your heart, working hard, and making something truly special.
Our Core Values
At Mooch
our values define who we are and what we create. We believe in crafting more than just products—we design experiences that inspire, connect, and leave a lasting impact.
Creativity with Purpose
At Mooch, creativity isn’t just about aesthetics—it’s about storytelling, emotion, and impact. We design products that inspire, bring joy, and add meaning to everyday life. Whether it’s a handcrafted diary or a quirky gift box, every piece is thoughtfully created to make people feel, think, and connect.
Sustainability at Heart
We believe that great design should be kind to the planet. Sustainability is woven into our process, from using upcycled materials to reducing waste and making conscious production choices. Every Mooch product is crafted with responsibility, ensuring that style and sustainability go hand in hand.
Authenticity in Every Detail
Originality is at the core of everything we create. From our signature designs to the materials we use, we stay true to our essence—bold, unique, and full of personality. We don’t follow trends; we create timeless products that reflect our passion for quality, craftsmanship, and storytelling.
Inspired from a passion for stationery, fueled by a deep love for design and detail. I believe that true artistry lies in the smallest elements—because God is in the details, and so is good work. Every product we create is a reflection of this belief. "
— Shubham SinghaniaCo-Founder of MOOCH
The Evolution of Mooch: 10 Years of Creativity, Challenges & Growth
2015
The Beginning of a Dream
Mooch was born! What started as a passion project soon turned into a brand with a vision to redefine stationery and design.
2016
A Studio in a Small Room
With limited resources but limitless ambition, we set up our first studio in a small room inside the founder’s apartment—proving that big dreams don’t need big spaces to start.
2017
Strength in Collaboration
A new partner joined the journey, bringing fresh ideas, support, and a shared vision for Mooch’s future.
2018
Growing the Mooch Family
We expanded! With designers and creative minds joining the team, Mooch evolved from a solo effort into a collaborative force.
2019
The Highs & Lows of Business
A year of extremes—tremendous growth, but also tough challenges. It tested our resilience and taught us valuable lessons about business and creativity.
2020
The Year of Reinvention
Covid-19 hit, changing everything. Instead of stopping, we pivoted—taking on more design work, teaching, and adapting to the new normal.
2021
Slow Recovery, Stronger Will
Bouncing back wasn’t easy. The struggle was real, morale was low, but our determination to keep Mooch alive never wavered.
2022
A Fresh Start
A new team, fresh energy, and a renewed purpose. Just when we needed it the most, blessing in disguise smiled upon us, bringing unexpected opportunities and a fresh perspective to fuel our comeback.
2023
Reinventing Our Identity
A year of redefining our goals, experimenting with new ideas, and strengthening our foundation for bigger things to come.
2024
Expanding Horizons with Art Station
Marking a decade of Mooch, we took a major leap by collaborating with Art Station, paving the way for even bigger opportunities and creative partnerships.